Jonathan Rose Companies
 
Mission: To Repair the Fabric of Communities
Transformation We Seek to Accomplish in the World
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The United States is projected to grow by 90 million people over the next 30 years. Our nation faces a critical choice: do we grow by sprawl and continue the destruction of biodiversity, increased traffic, social degradation and adverse climate impacts, or do we develop compactly, building diverse, healthy transit- served communities?

The dominant current model of growth fails to take into account economic, environmental and social externalities and long term effects. We need to move towards a new model that understands regions, communities and buildings as complex adaptive, interdependent systems which take advantage of network efficiencies – leading to a significant reduction in energy use, climate impacts and waste.

Jonathan Rose Companies is a leader of transformative change by creating green urban solutions as replicable models of environmentally, socially and economically responsible plans, communities, buildings and investments.

Our mission is to repair and strengthen the fabric of cities, towns and villages, while preserving the land around them. To do this, we have organized our work around four areas of practice to conceive, plan, develop and finance green urban solutions. The result is equitable, and supports the social, economic, environmental, cultural and educational health of the regions in which we live and work.
 
 
himalayan_village acoma_NM

HIMALAYAN VILLAGE


ACOMA, NEW MEXICO
A Himalayan Village is a dense, mixed-use, sustainable community with a clearly defined edge, drawing sustenance from the surrounding farmland. The village is entirely integrated with the ecosystem. There is no waste. Everything is used. This valley is more biodiverse than its unpopulated neighbor. It demonstrates that people can improve the environment -- not just degrade it.

 

Acoma, New Mexico is America’s oldest continuously occupied settlement. In it, we see the classic pattern of urban culture. Like villages in the Himalayas, Pueblo villages have a clear edge and are surrounded by fields of sustenance. The community is organized in a progression of spaces from the private realm, to the semi-private, to the most public reality, the plaza, or town square. Culture after culture, each with different ecosystems, have built their communities this way. We believe this is the natural form for human communities.


prague_town_square newhaven_town_green

PRAGUE TOWN SQUARE


NEW HAVEN TOWN GREEN
The town square of Prague is a vibrant and inspiring urban town center, where music and markets, churches and cappuccino, apartments, stores and stories come together. The town square is a center of spirit and of commerce. The public realm is a critical element of a healthy community.

 

The New Haven Town green, like many New England town squares, represents the values of the people who settled America. On the square, there are four buildings which represent four principles of New England culture; the town hall represents government, the library represents knowledge, the courthouse represents justice, and the church, spirit. Our modern town often centers on shopping malls, representing our culture’s unbalanced focus on consumption. The town square represents community enriched by the four principles.

 




 

our logo2

ABOUT OUR LOGO



Our logo stems from the idea of a Mandala.
 
It represents the integration of the physical form of cities and their infrastucture (the squares) and the social form of cities (the circles). Their intersection gives rise to the
civic realm. The center square and circle represents the town square, which is the communal heart of a city. Traditionally this was the place of both commerce (the market place) and spirit (the axis mundi).
 

 

From another view point, the logo also represents an abstract Rose.
 
The logos graphic designer was Ivan Chermayeff, one of the great contemporary logo designers. Ivan proposed the idea of a logo based on the name Rose, and Jonathan proposed the idea of the Mandala, these ideas were integrated and refined, as well as the proportions and numbers of the circles and squares.